There is provided a pedestrian guidance device that pedestrians can be guided to their respective attributes, the pedestrian guidance device including: a detection unit configured to detect respective viewpoint positions and attributes of a plurality of pedestrians; and a display unit configured to display simultaneously a plurality of images for guiding the respective pedestrians on the same screen, based on the respective attributes of the plurality of pedestrians, and displaying the plurality of images such that the plurality of images are displayed in respective directions of the viewpoint positions of the pedestrians respectively corresponding to the images.