This application provides techniques of processing bullet screens for a target user group. The techniques comprises receiving an instruction of creating a target user group associated with watching a target video, wherein the instruction comprises information indicative of the target video; creating the target user group in response to receiving the instruction, wherein the target user group comprises a plurality of users, and wherein the target user group corresponds to a user group identifier; generating a user group comment pool corresponding to the target user group, the user group comment pool configured to store information sent from any user in the target user group; determining a target client computing device associated with one of the plurality of users in the target user group; and sending the target video to the target client computing device for playing the target video on the target client computing device.