An information processing apparatus includes a reception unit that receives data from a communication destination, an output unit that outputs the received data, a sensor that senses a first space in which the output unit is arranged, a transmission unit that transmits sensing data obtained by the sensing to the communication destination, and a control unit that performs control to present an event that is a cause of cognitive dissonance to the output unit, based on at least the sensing data of a user in the first space, when the user has the cognitive dissonance.