Mold-in fastener products are made by forming a longitudinally continuous hook tape having a flexible base and an array of discrete male touch fastener elements extending from an upper surface of the base, forming a layer of flexible barrier material on the upper surface of the base, such that the male touch fastener elements are embedded in the layer of flexible barrier material, severing the flexible barrier material to form a pattern of patches of flexible barrier material spaced apart and surrounded by a continuous lattice of barrier material, stripping the lattice from the upper surface of the base to expose regions of the base between patches, and severing the hook tape along the exposed regions of the base to form individual mold-in fastener products, each having a patch of flexible barrier material surrounded by an exposed base edge region carrying male touch fastener elements.