A catalyst that includes heterogeneous metal carbide nanomaterials and a novel preparation method to synthesize the metal carbide nanomaterials under relatively mild conditions to form an encapsulated transition metal and/or transition metal carbide nanoclusters in a support and/or binder. The catalyst may include confined platinum carbide nanoclusters. The preparation may include the treatment of encapsulated platinum nanoclusters with ethane at elevated temperatures. The catalysts may be used for catalytic hydrocarbon conversions, which include but are not limited to, ethane aromatization, and for selective hydrogenation, with negligible green oil production.