The invention relates to an inductive power transfer pad (10), comprising a conductor arrangement (36) for generating or receiving an electromagnetic field during an inductive power transfer and an airflow generating system (37) that is configured to generate an airflow (22) during an inductive power transfer, said airflow (22) being directed into the surroundings of the inductive power transfer pad (10). Further, the invention relates to an arrangement (11) for an inductive power transfer and a method for cooling an inductive power transfer pad (10).