According to a method for self-localization of a vehicle, a first pose of the vehicle is determined. Environment sensor data are generated by means of an environment sensor device and on the basis of this a landmark is detected in the environment. A position of the landmark is determined and in dependence on this a second pose of the vehicle is determined. A memorized assignment instruction is consulted, matching up the first pose with at last one preferred sensor type or at least one dominant landmark type, and depending on this a first portion of the environment sensor data is selected that was generated by means of a first environment sensor system of the environment sensor device configured according to a first sensor type. For the detecting of the landmark, a first landmark detection algorithm is applied to the first portion of the environment sensor data.