Provided is an apparatus for generating a operation plan of a hydrogen production system comprising a hydrogen production apparatus, comprising: a demand predicting unit for generating a predicted demand amount for each of a plurality of types of hydrogen with a different environmental load of production over a target period of the operation plan; and an operation planning unit for generating the operation plan, which is for generating a plurality of types of hydrogen with a different environmental load of production by the hydrogen production apparatus, based on a predicted hydrogen demand amount of each of the plurality of types of hydrogen.