Systems and methods relating to a keyboard interceptor on a mobile device are disclosed. The keyboard interceptor receives a first input and generates a search query based on the first input. Data is located based on the search query, the located data being associated with a record, the record comprising a record identifier. The located data comprises at least one of: a coupon code, and one or more survey questions. The keyboard application associates a GUI element with the record identifier and receives a second input, by a user, corresponding to selection of the GUI element. Responsive to receiving the second input, the keyboard application performs an action comprising one of: passing the coupon code into a text field within a webpage, and displaying the one or more survey questions in the GUI of the mobile device.