Invention Grant
- Patent Title: Computerized system and method for interest profile generation and digital content dissemination based therefrom
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Application No.: US17140337Application Date: 2021-01-04
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Publication No.: US12079262B2Publication Date: 2024-09-03
- Inventor: Mohit Goenka , Ashish Khushal Dharamshi , Nikita Varma
- Applicant: YAHOO AD TECH LLC
- Applicant Address: US VA Dulles
- Assignee: YAHOO AD TECH LLC
- Current Assignee: YAHOO AD TECH LLC
- Current Assignee Address: US NY New York
- Agency: Greenberg Traurig, LLP
- Agent James J. DeCarlo
- Main IPC: G06F16/00
- IPC: G06F16/00 ; G06F16/31 ; G06F16/335 ; G06F16/38 ; G06F16/901 ; G06F40/205 ; H04L51/42

Abstract:
Disclosed are systems and methods for improving interactions with and between computers in content providing, searching and/or hosting systems supported by or configured with devices, servers and/or platforms. The disclosed systems and methods provide a novel framework for compiling, updating and dynamically managing a confidence graph for a user that leads to generation of a scored interest profile for the user that content providers can utilize as a basis for disseminating their proprietary digital content. The disclosed confidence graph provides a scored interest profile for each user that is based on authenticated user data derived from an inbox of the user. The confidence graph is not only derived from authenticated data, but is also dynamic and evolves simultaneously with changing user interests. Thus, digital content is selected and transmitted to users based on the current, real-time digital data reflecting their current interests as reflected by their inbox activity.
Public/Granted literature
Information query