A display device according to one embodiment of the present invention comprises an input unit, a storage unit, a display unit for displaying a menu for providing at least one function, and a control unit, which generates a user pattern, including function information corresponding to an execution command and information about the time at which the execution command was received, when receiving the execution command from a user, controls the storage unit so as to store the generated user pattern, reconfigures the menu on the basis of the user pattern, and controls the display unit so as to display the reconfigured menu.