Systems and methods for automated generation and customization of interfaces are disclosed herein. The method includes receiving a request to launch an interface and identifying a subject of the interface and a viewing user of the interface. Based on attributes of one or both of the subject and the viewing user, a page is selected and customized. One or several containers associated with the page are identified. Data associated with the containers is retrieved and customized, and the container is likewise customized. A customized view is generated based on the customized page, the customized one or more containers, and the customized data.