Disclosed is a social networking system that allows a user of the social networking system to share media content with other users of the social networking system. A user can buy media content, e.g., a movie, offered in the social networking system by a content originator, who is a producer of the media content, or a content provider, who is a distributor or provider of the media content. The user can then share the media content with other users of the social networking system. For example, the user may sell or rent the movie bought by the user to friends of the user in the social networking platform. Further, the user may sell or rent the media content for profit.