A system for determining a skin tone of a user. Herein, a server arrangement obtains an input image capturing at least a face of the user; analyze the input image to identify at least one first region of the input image that corresponds to a sclera of the user; determine a representative pixel value of the sclera; determine at least one second region of the input image that corresponds to a skin of the user; normalize pixel values of pixels in the at least one second region; determine a representative pixel value of the skin from the normalized pixel values of the pixels in the at least one second region; and select, from amongst a palette of skin tones, a skin tone whose pixel value matches with the representative pixel value of the skin. Herein, the selected skin tone is determined as the skin tone of the user.