An image processing method and an image processing apparatus are provided. The method includes: acquiring a first image including an image of a target person and a second image including an image of target clothes; generating, based on image features of the first image and image features of the second image, a target appearance flow feature for representing deformation of the target clothes matching a body of the target person, and generating, based on the target appearance flow feature, a deformed image of the target clothes matching the body; and generating a virtual dress-up image, in which the target person wears the target clothes matching the body, by fusing the deformed image with the first image.