A display system varies a size of a field of view area of a display for augmented reality (AR) applications based on at least one of ambient light in the environment and content displayed at the display and varying a brightness level of the field of view area such that the brightness level within the field of view area is inversely proportional to the field of view area. Based on an amount of ambient light detected in the environment of the display system, the display system adjusts the size of the area of the field of view of the display in inverse proportion to the amount of detected ambient light. As the size of the field of view area decreases, the display system increases the brightness level of the display within the field of view such that the brightness level is approximately inversely proportional to the field of view area.