A power generation control system comprises: a setting unit configured to set a control mode corresponding to a use condition of a user who uses a first power supply apparatus and a second power supply apparatus; a calculation unit configured to calculate a total load obtained by adding output power of the first power supply apparatus and output power of the second power supply apparatus; a determination unit configured to determine a load level of the total load based on a comparison between the total load and a load threshold; and a control unit configured to select a power supply apparatus corresponding to the load level among the first power supply apparatus and the second power supply apparatus based on the control mode, and cause the power supply apparatus to supply power.