The embodiments of the present disclosure provide an interactive method, apparatus, electronic device, and storage medium. The method involves receiving a first trigger operation to open a target video room when a first video is played in a first video playback page; in response to the first trigger operation, opening the target video room for a end user, displaying a first display interface of the target video room, playing the first video in the first display interface, and display the first interactive control; switching the first video played in the first display interface to a second video when a video switching operation is received. By adopting above technical solutions, the embodiments of the present disclosure improve the convenience as users watch videos together with other users.