A method for press forming an automotive outer panel includes: providing an elastic body to a punch such that the elastic body abuts against a metal sheet away from a portion corresponding to a character line in the metal sheet; abutting a contact surface portion of the protruding elastic body against the metal sheet; and forming the character line with the ridgeline and the valley line by relatively moving the die toward the punch while abutting the contact surface portion against the metal sheet to deform the elastic body such that the elastic body becomes flush with the punch-side forming surface portion at a bottom dead center of forming. A protrusion amount of the elastic body from the punch-side forming surface portion is set such that the elastic body contacts the metal sheet before the ridgeline contacts the metal sheet to cause the metal sheet to become plastically deformed.