A vehicle lamp system mounted on a vehicle includes an in-vehicle sensor includes an IR light source, a scanning unit, an infrared camera, a region setting unit for comparing information acquired from the in-vehicle sensor and information acquired by the infrared camera and setting a dimming area and/or an emphasis area, and a lamp control unit for controlling an applied power amount and turning on and off of the IR light source such that a specific region is irradiated with the infrared rays emitted from the IR light source based on output of the region setting unit.