Disclosed are a display apparatus and a display method therefor. The display method includes: a frame of to-be-displayed image data is received; the frame of to-be-displayed image data is segmented into N frames of sub-image data corresponding to the N display panels in a one-to-one correspondence; for each display panel, an initial peak brightness parameter corresponding to the display panel is calculated according to the sub-image data corresponding to the display panel; for each display panel, a target peak brightness parameter corresponding to the display panel is calculated according to the initial peak brightness parameter corresponding to the display panel and an initial peak brightness parameter corresponding to an adjacent display panel; and display is performed by each display panel according to the sub-image data and the target peak brightness parameter corresponding to the display panel.