Provided is a vehicle hook apparatus capable of preventing damage to a predetermined component that receives a load applied to a hook member. The vehicle hook apparatus includes a hook member provided to be displaceable between a storage position where the hook member is stored by being tilted to a side of a predetermined component and a use position where the hook member is used by being raised from the side of the predetermined component. The hook member includes a locking portion locking to the predetermined component when a first load is applied in a direction in which the hook member is further raised from the use position, and a weak portion deformed to unlock the locking portion from the predetermined component, when a second load exceeding the first load is applied at the use position.