The present invention aims to provide a packaging material having excellent printed image quality as well as excellent laminate strength and heat sealability. Provided is a packaging material including at least: a base film, a primer layer, a printed layer, an adhesive layer, and a sealant film in a stated order, the primer layer being formed of a primer composition containing a water-soluble polyvalent metal salt, a chlorinated polyolefin emulsion, and at least one selected from the group consisting of an acrylic emulsion, a vinyl acetate emulsion, and a urethane-modified polyester resin, the printed layer being formed of a printing ink containing a polyester polyurethane resin, the adhesive layer being formed of an aliphatic ester adhesive.