A spark plug 1 of the present invention includes: an insulator 2 made from an alumina-based sintered body; a center electrode being a bar-like electrode inserted in the insulator 2 and having, on a rear end side of the center electrode, a diameter-enlarged portion enlarged in a radial direction and engaged with an inner wall of the insulator; and a conductive sealing material provided on the rear end side of the center electrode 3 inside the insulator. In a mirror-polished surface obtained by mirror-polishing a cut surface obtained by cutting the insulator in a direction perpendicular to the axial line direction, at a position 2 mm from a portion having a maximum diameter of the diameter-enlarged portion to the rear end side along the axial line direction, when 20 observation regions each being 192 μm×255 μm are set so as to each overlap a reference position being a center position between an inner peripheral surface and an outer peripheral surface of the insulator and so as not to overlap each other, an average of a proportion (porosity) of pores included in each observation region is not greater than 3.5% and, with respect to a variation in the proportion (porosity), when a standard deviation is defined as σ, σ is not greater than 0.36.