Methods, systems, and apparatuses for user engagement analysis are described herein. An analytics subsystem may use a plurality of activity data to generate a plurality of user profiles, corresponding user interest clouds for each user device of a plurality of user devices, and a first interest cloud associated with a particular client identifier. The analytics subsystem may generate a second interest cloud associated based on a subset of a plurality of media assets associated with a threshold quantity of engagements. The analytics subsystem may determine a plurality of clusters of the plurality of media assets and may generate a content interest cloud for each of the plurality of clusters.