An apparatus for equipping tampon applicators with tampons includes an encircling guide arrangement with an entry point, at which the tampon applicators are fed into the apparatus. The apparatus furthermore includes an exit point, at which equipped tampon applicators are discharged. The apparatus furthermore includes an equipping unit arranged between the entry point and the exit point and designed for equipping tampon applicators with tampons. A multiplicity of guide units which are guided on the guide arrangement serves for transporting the tampon applicators on the guide arrangement. A guide unit conveys tampon applicators on such apparatus, and a method equips tampon applicators with tampons.