An object is to provide an aqueous inkjet ink composition offering excellent high-gap discharge stability, antifouling property, adhesion, drying property, abrasion resistance, discharge stability, and preservation stability, even when printed on nonabsorbent media. As a solution, an aqueous inkjet ink composition is provided that contains a pigment, an alkali-soluble resin, a polyolefin resin emulsion, a basic compound, an aqueous medium, and a surfactant, wherein the glass transition temperature of the alkali-soluble resin is 40 to 100° C., the average grain size of the polyolefin resin emulsion is 5 to 300 nm, the solids content of the polyolefin resin emulsion is 0.5 to 5.0 percent by mass in the aqueous inkjet ink composition, and the surfactant contains at least an acetylenediol-based surfactant.