A marketplace server includes memory, an interface, and a processing module operably coupled to the memory and interface. The processing module is operable to generate static exchange item information for an exchange item, wherein the static exchange item information is not shared with a computing device and includes one or more of a static exchange item serial number, a static issuer identifier (ID), a static owner ID, static conditions, static rules, and static use options. The processing module is operable to generate dynamic exchange item information for utilizing the exchange item, where the dynamic exchange item information includes one or more of a first dynamic exchange item serial number, a first dynamic issuer identifier (ID), a first dynamic owner ID, first dynamic conditions, first dynamic rules, and first dynamic use options. The processing module is operable to send, via the interface, the dynamic exchange item information to the computing device.