A system for managing media content annotations is configured to generate annotations having a format similar to a title and tailored to a user profile. The system identifies a media content item and identifies a user entity. The system selects from among a plurality of annotations linked to the media content item and stored in metadata. For example, the system may generate more than one annotation, generate links between each annotation and user profile information, and then select among the annotations for the most appropriate annotation for a given user. The annotation may include keywords or entities that are included in, linked to, or otherwise associated with the user profile information. The system outputs, or generates for output, a display that includes a representation of the media content item and the selected annotation.