Methods and systems, including processor-readable storage media, for interacting in a social media environment via a mobile device involving profile information that includes a multicolor profile displayable graphic based on profile questions having answers with different shades of question color associated with an answer. The social media environment may include an augmented reality user interface for displaying real world images obtained via a camera of the mobile device along with a virtual object representing items including, but not limited to, a marketing opportunity, another user of the system, profile information of another user of the system, a content item corresponding to another user of the system.