An electronic device and method for data-driven assistance for users involved in physical activities is provided. The electronic device receives first sensor data associated with a movement pattern of one or more parts of a body of a user and receives first information associated with a location where the user performs the physical activity. The electronic device determines one or more first indicators which are likely to have affected the user or the performance of the user in the physical activity. Thereafter, the electronic device generates presentation data based on an application of a first machine learning model on the determined one or more first indicators and the received first information. The generated presentation data includes one or more improvement suggestions for the user in relation to the physical activity. The electronic device controls a display device to display the presentation data.