Methods, systems, and apparatuses for improved content creation and synchronization are described herein. A plurality of users may collaborate via a plurality of user devices to create a media asset, such as a webinar. A first user of a first user device of the plurality of user devices may interact with first content and second content associated with the media assets. An indication of the interaction, such as metadata, may be sent by the first user device to a content server(s) and/or a database. The indication of the interaction may be used to synchronize the first content and the second content within the media asset. In this way, any editing/revision/content generation performed at any one of the plurality of user devices may be synchronized in real-time.