At a video content network client, obtain, from a remote targeted feature flag configuration server of the video content network, feature flag overrides associated with the client. Send, from the video content network client, to a remote back-end server of the video content network; the feature flag overrides. At the video content network client, obtain, from the remote back-end server, data to be rendered in accordance with an updated feature flag profile including both default feature flag values and feature flag values overridden in accordance with the feature flag overrides. Render the data on the video content network client.