The operating method of a server for providing a metaverse in which a call between user terminals may be performed may include: generating a first avatar based on profile information of a first user terminal and a second avatar based on profile information of a second user terminal; providing a map space in which the first avatar and the second avatar are able to travel; mediating a call between the first user terminal and the second user terminal based on whether a plurality of avatars including the first avatar and the second avatar have entered a first audio space included in the map space; and completing matching between the first user terminal and the second user terminal when a first sign of attraction to the second avatar is transmitted from the first user terminal and a sign of attraction to the first avatar is transmitted from the second user terminal.