The present disclosure relates to automatically optimizing cell parameter(s) of serving base station(s) to effectively serve a coverage hole. In an embodiment, the system receives parameters such as at least one first parameter, at least one second parameter, at least one network performance parameter and the at least one cell parameter of the at least one serving base station. Further, based on the at least one network performance parameter, at least one coverage hole is identified from a coverage area (containing a plurality of sectors), wherein the coverage area is served by the at least one serving base station. Thereafter, a first optimization of the at least one cell parameter is performed and subsequently a first value of the at least one second parameter is determined. Further, a second optimization is performed if the first optimization is un-successful.