Apparatus and associated methods relate to packing and presenting confectionaries. In an illustrative example, a cupcake bouquet frame may be assembled by (releasably) coupling an upper cover and a lower base. The cupcake bouquet frame, for example, may include spatially distributed cupcake holders on a continuous surface of the upper cover. The cupcake holders may be formed by following cutlines disposed on the upper cover. In a stowage mode, the cupcake holders may be substantially continuous with the continuous surface. In a display mode, when a cupcake is inserted into a cupcake holder, a portion of the continuous surface is displaced to support a bottom of the cupcake while remaining in physical connection to the continuous surface. Various embodiments may advantageously provide an easy to assemble, aesthetically pleasing, and/or cost-effective frame for creating a cupcake bouquet that resembles a flower bouquet.