Experimental color data obtained from a plurality of cleaning process verification coupons is used to determine optimized cleaning process parameters in an automated cleaning machine. Color data may also be obtained from cleaning process verification coupon(s) to verify the efficacy of a real-world cleaning processes in an automated cleaning machine and/or to obtain one or more suggested corrective action(s) in the event the cleaning process yields an unsatisfactory cleaning result. Based on the optimized cleaning process parameters, an automated cleaning machine may automatically adjust one or more cleaning process parameters to correct for non-optimized parameters sensed during execution of a cleaning process to help prevent an unsatisfactory cleaning result.