Methods and systems for provisioning resources for games executed by a cloud gaming system includes accessing online interactions of a plurality of users in relation to a game. The online interactions are processed to classify discussion features obtained from online social communications. A model is generated to predict game use, using the classified discussion features. The model is updated with online interactions received over time. Resources for the game are provisioned at a data center. The provisioning is done by accessing the model and identifying adjustments in the provisioning for an anticipated usage spike that is to occur by a plurality of users, based on current online interactions.