An asymmetrically reflective member is disclosed. This asymmetrically reflective member may be utilized in a rearview assembly to hide an imager disposed there behind. The member may comprise a substrate and an asymmetric transflective coating. The substrate may have a first side and a second side. The asymmetric transflective coating may be associated with the substrate. Additionally, the asymmetric transflective coating may have a transflective layer, a plurality of dielectric layers, and one or more absorptive layers interleaved with the plurality of dielectric layers. Further, the member may have a first side and a second side. The reflectance of the first side may be substantially greater than the reflectance of the second side.