A display apparatus includes a communication interface; a display; a memory configured to store a plurality of application image frames; and one or more processors configured to, based on a first output image frame that is output to the display and the plurality of application image frames, obtain frame information corresponding to background information and object information included in the first output image frame from information related to an application corresponding to the first output image frame based on that a number of the plurality of application image frames having a similarity to the first output image frame equal to or greater than a threshold value is equal to or greater than a threshold number, transmit a request based on profile information including identification information of the application and the frame information to a server, and control the display to provide video information corresponding to the request.