In one aspect, an example methodology implementing the disclosed techniques includes, by a product subscription service, receiving information regarding a hardware asset being returned at an end of a subscription and predicting, using a first machine learning (ML) model, whether the hardware asset has reached EOL. The method also includes, responsive to predicting that the hardware asset has reached EOL, creating, by the product subscription service, a work order to dispatch an eco-partner. The method may further include, by the product subscription service, responsive to predicting that the hardware asset has not reached EOL, predicting, using a second ML model, one or more new subscription orders matching the hardware asset and recommending the one or more matching new subscription orders as possible fits for the hardware asset.