An information processing apparatus according to the present invention includes at least one memory and at least one processor which function as: a control unit configured to cause a first display apparatus serving as a head-mounted display apparatus to display a virtual object such that the virtual object is combined with real space, and a first acquisition unit configured to acquire gaze information related to whether or not a user wearing a second display apparatus serving as a head-mounted display apparatus different from the first display apparatus gazes at a virtual object displayed by the second display apparatus, wherein the control unit causes the first display apparatus to display a specific virtual object based on the gaze information acquired by the first acquisition unit.