An augmented reality system for makeup, includes a makeup objective unit including computation circuitry operably coupled to a graphical user interface configured to generate one or more instances of user selectable makeup objectives and to receive user-selected makeup objective information, a makeup palette unit operably coupled to the makeup objective unit, the makeup palette unit including computation circuitry configured to generate at least one digital makeup palette for a digital makeup product, and a makeup objective visualization unit including computation circuitry configured to analyze a user's face to determine one or more of face shape, facial landmarks, skin tone, hair color, eye color, lip shape, eyelid shape, hair style and lighting, and automatically create one or more instances of a custom virtual try-on for a user in accordance with the user-selected makeup objective information and the at least one digital makeup palette generated based on the analysis of the user's face.