Invention Grant
- Patent Title: Rendering a dynamic endemic banner on streaming platforms using content recommendation systems and advanced banner personalization
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Application No.: US18494814Application Date: 2023-10-26
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Publication No.: US12137273B2Publication Date: 2024-11-05
- Inventor: Mehul Sanghavi , Rohit Mahto , Kelly Lee , Madhulika Taneja
- Applicant: Roku, Inc.
- Applicant Address: US CA San Jose
- Assignee: Roku, Inc.
- Current Assignee: Roku, Inc.
- Current Assignee Address: US CA San Jose
- Agency: Sterne, Kessler, Goldstein & Fox P.L.L.C.
- Main IPC: H04N21/466
- IPC: H04N21/466 ; H04N21/431

Abstract:
Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel, in conjunction with an object recognition model, to enhance dynamic generation of a banner being shown to a user via an awareness or performance campaign. This method allows the platform to present the most relevant ML personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.
Public/Granted literature
Information query