Methods and systems are provided for data-driven network roll-out planning. Network data associated with a network that includes a plurality of cells may be analyzed, with the analyzing including assessing throughput of users on a sector-by-sector basis in the network. Prioritization information on per-sector basis for the network may be generated, and based on the prioritization information, a network roll-out plan for use in the network may be optimized. The prioritization information may be generated based on a valuation scheme and/or a congestion level. Cost optimization information, for use in the optimizing of the network roll-out plan, may be generated. One or more actions may be recommended based on the network data.