In an electronic device launching a communication service according to various embodiments and a method of operating the electronic device, the electronic device includes a memory configured to store device information corresponding to the electronic device; a first communication module comprising communication circuitry configured to establish a first communication connection corresponding to a first communication method with an external server; a second communication module comprising communication circuitry configured to establish a second communication connection corresponding to a second communication method with an external electronic device; and a processor, wherein the processor is configured to establish the first communication connection with the external server using the first communication module, to transmit the device information to the external server through the first communication connection, to receive one or more service identifiers corresponding to one or more services available to the external electronic device from the external server, to establish the second communication connection with the external electronic device using the second communication module, and to transmit control information based on at least a part of an identifier corresponding to at least one service of the one or more services to the external electronic device to activate the at least one service in the external electronic device.