The present application discloses a method for generating a user interactive information processing model and a method for processing user interactive information, relates to the technical field of graph neural networks, and particularly relates to a user interactive information processing technology. The method comprises the following steps: determining node representations of network nodes of each layer in a graph neural network in an iterative manner, wherein the node representation of a single-layer node is obtained by representations of neighbor nodes of the single-layer node; adding the attribute feature of each node in each layer of network nodes to the node representation of each layer of network nodes to obtain a graph neural network to be trained; and training the graph neural network to be trained based on existing user interactive information, to obtain a user interactive information processing model, wherein the user interactive information processing model comprises adjusted node representation.