In one embodiment, a device obtains client attribute data for clients of an online application that access the online application via a plurality of points of presence in a network. The device forms a performance model that models an application experience metric for the online application as a function of the client attribute data for each of the plurality of points of presence. The device selects, using the performance model, a particular point of presence from among the plurality of points of presence to be used by a particular client to access the online application, based on its client attribute data. The device causes the particular client to access the online application via the particular point of presence selected by the device using the performance model.