Invention Grant
- Patent Title: Systems and methods for detecting improper implementation of presentation of content items by applications executing on client devices
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Application No.: US18223797Application Date: 2023-07-19
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Publication No.: US12143672B2Publication Date: 2024-11-12
- Inventor: Priyanshu Jain , Tuna Toksoz , Spencer S. Johnson , Alex Jacobson
- Applicant: GOOGLE LLC
- Applicant Address: US CA Mountain View
- Assignee: GOOGLE LLC
- Current Assignee: GOOGLE LLC
- Current Assignee Address: US CA Mountain View
- Agency: MARSHALL, GERSTEIN & BORUN LLP
- Main IPC: H04N21/45
- IPC: H04N21/45 ; G06F16/338 ; H04N21/454 ; H04N21/482 ; H04N21/488

Abstract:
Systems and methods for detecting improper presentation of content items by applications executing on client devices. A method can include: (i) receiving content requests from a plurality of client devices, wherein each of the content requests is generated by an application executing on a respective client device of the plurality of client devices; (ii) transmitting to each client device of the plurality of client devices, responsive to a content request from the client device, a content package including at least a content item and an interaction confirmation script; (iii) determining a location parameter associated with the interaction confirmation script; (iv) determining a performance metric of the content item; and (v) determining whether the application receives inadvertent clicks at the content item based on the performance metric and the location parameter.
Public/Granted literature
Information query