An embodiment of the present invention is directed to enabling real-time data processing to analytical applications that use a real-time cache to drive business decisions. An embodiment of the present invention is directed to limiting data transformation (e.g., transforming data only once) and making it available for multiple consumers and stores. For example, an embodiment of the present invention is directed to an elastic extract transform load (ETL) extension to a strategic data transformation pipeline to support uniform content distribution to various stores as well as reactive processing. Data transformations may be treated as ETL, ensuring operational and analytical stores see and act on the same data.